Blog Insights

Most often, landing pages are standalone web pages on your website designed specifically for a campaign or offer – a webinar, ebook, newsletter subscription, etc. Landing pages have one goal: to increase conversion rates and bring in new customers.

Good inbound marketing equals creating great content. But … that’s not always easy. Luckily, we have more than the typewriters of old to help us out: computers and an endless array of online writing tools.

Consider these tools to up your content creation game.

Inbound marketing is using educational, valuable content to draw people who need your products/services to you. Smart content is a “weapon” in your inbound marketing arsenal and is more powerful and flexible than other types of content. Why? Because it changes/adapts based on the viewer. Smart content allows you to improve your visitor targeting and create an individualized experience.

Understatement of the decade: SEO has changed a lot in the past few years.

People flock to the internet … why? To meet a need. Whether it’s to answer a question, buy a product or service, or solve a problem (and often it’s all three), you need to be the one they find (assuming you have their answer, the product they’re looking for, or the solution to their problem).

You’ve probably noticed how many marketing automation tools are available, and you’re probably wondering how to choose the one that’s best for you.

When contemplating marketing automation platforms, consider options that allow you to implement an inbound marketing strategy and campaigns for your business. Necessary tools include:

• Landing pages and lead capture forms
• Lead nurturing
• Email marketing
• Social media
• SEO tools
• Personalization
• CRM

Just as important as the trade show is what happens after the show. If you’ve attended a trade show, you probably gave your information to 50+ vendors in exchange for some free goodies and information, and the relationship ended there. No follow-up whether you wanted it or not; you never heard from the company again.

We explained the benefits of creating a business podcast; this blog tackles what goes into creating a podcast.

Hosting a podcast isn’t easy – in addition to equipment (another blog for another time), it requires practice, smart planning, knowledge about your intended audience, and a strong sense of self.

After you’ve chosen your podcast’s topic and direction (which could also be its own blog), consider these six things as you plan each episode.

Podcasts aren’t easy – you need more than a $15 microphone and the audio recording app on your phone. Creating good podcasts and utilizing them to benefit your business requires planning, learning some new technology, social media and content creation skills, and a strong knowledge of your buyer personas.

Podcasting is hard work, but it’s worth it.

Here are 6 reasons to start a business podcast.

When people visit your website, they want to know:

• How big you are
• How long you’ve been in business
• Where you’re located
• The faces behind the products/services
• What makes you special
• Your core values
• Why they should buy from you and not your competitor